About Us

We Built What
We Couldn’t Find

Aluna is a wellness and hydration brand created for women who want products they can rely on in daily life.

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Why Aluna Exists

We saw a pattern in hydration and wellness products. Many were designed for short-term use or specific moments, but didn’t always fit comfortably into everyday routines. Strong flavors, heavier ingredient profiles, or formulas built for intensity made consistency difficult. Aluna was created with a different intention: to focus on comfort, clarity, and trust, so wellness feels easier to return to day after day.

Meet the Founders of Aluna

Aluna started with something simple. We wanted wellness to feel easier to live with.

Many products felt too intense, too sweet, or hard to stay consistent with. We built Aluna to focus on balance, comfort, and everyday use, starting with hydration.

Read our story

I’m Allison. Over the years, I tried a lot of products meant to support how I felt day to day. Many were overly sweet, overly intense, or difficult to stay consistent with. I wanted something clean and balanced. Something that felt good to use and easy to return to.

Blake comes from an engineering and operations background so he naturally focuses on how things are built. When we talked about hydration and wellness, we kept coming back to the same idea. A lot of products are designed for extremes, not everyday life.

We started with hydration because it’s foundational. We focused on gentle mineral forms, simple ingredient choices, and a formula that supports how you feel throughout the day without relying on sugar or anything excess.

Blake brings structure and rigor to how everything is made. I focus on how it tastes, how it feels, and how it fits into real life. Together, we built what we couldn’t find.

Hydration is our starting point, but our goal is bigger. Aluna is about wellness that’s thoughtful, effective, and easy to live with.

This is our approach.
Simple. Clean. Supportive.

Wellness that feels good to come back to.

What We Stand For

These are the foundations of every product we make.

Clean, Intentional Ingredients

Each ingredient is included for a defined reason. We avoid sugar, dyes, fillers, and anything added only for appearance.

Gentle, Bioavailable Forms

Minerals are chosen based on absorption and comfort, not cost or familiarity.

Complete
Transparency

Every batch is third-party tested, with Certificates of Analysis (COAs) available. Manufacturing follows cGMP standards.

Premium Without Pretension

We aim for clarity in both our formulas and how we talk about them. Ingredients are explained simply and transparently, without unnecessary complexity, so you can understand what you’re using and why it’s there.

Designed for

Real Life

Our formulation decisions reflect how women actually live through changing routines, shifting needs, and different seasons of life.

Experience the Difference

Made for Women Who Want Wellness That Actually Works

Thoughtful wellness you can come back to. Start with a subscription and save 12%.

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On every delivery + free shipping